Marketing, CRM and AI consultant for the Southern Highlands
I'm a marketing consultant who works with Southern Highlands businesses from Bowral to Moss Vale. I help with the marketing, the customer data and the systems behind it, as a CRM and HubSpot consultant and as an AI consultant for owners who want the admin gone without the hype. I'm based just over the escarpment in Wollongong and come up for on-site work.
A Southern Highlands marketing consultant for businesses that trade on reputation
A lot of Southern Highlands businesses sell an experience. A stay, a long lunch, a wedding, a bottle of wine, a beautifully made product. Customers often come from out of the area, buy once, and could easily buy again if anyone followed up.
Usually nobody does, because the customer list is split between the booking system, the point of sale, the email platform and a box of business cards. The brand looks polished. The back end is held together with goodwill.
That's where I come in. I connect the customer data so you know who has bought, when and what. Then I set up marketing that brings them back: well-timed email, sensible automation and a website that turns a weekend visitor into a repeat customer. All of it in keeping with a brand you've worked hard on.
Questions you should be able to answer
- How many customers bought more than once last year?
- Where did this month's enquiries come from?
- Which events or campaigns paid for themselves?
- Who hasn't heard from you in 12 months?
- How long does it take to reply to a new enquiry?
If those are hard to answer, the problem is the systems, not the marketing.
Southern Highlands businesses I help
The Highlands combine visitor-driven businesses with a solid base of local services and rural enterprise.
Hospitality, accommodation and events
Guesthouses, restaurants, wedding and event venues. Enquiry handling, quote follow-up for events, guest databases and email marketing that respects the brand.
Wineries, producers and makers
Cellar doors, food producers and small manufacturers selling direct, wholesale and online. Customer and order data in one place, and repeat-purchase campaigns that actually run.
Retail and design
Boutique shops, galleries, interiors and garden businesses. Joining in-store and online customers, and a website that does justice to the product.
Professional services, health and education
Accountants, advisers, clinics, aged care providers and schools. CRM, intake and onboarding processes, and practical AI policies for staff.
Towns I cover in the Highlands
On-site work covers Bowral, Mittagong, Moss Vale, Berrima and Robertson, plus the villages and rural properties around them.
The Highlands are a drive up the escarpment from Wollongong, so I book on-site time as half or full days. A typical day might be a morning with the owner and front-of-house team in Bowral and an afternoon looking at how orders are handled at a production site or second venue.
Highlands businesses with clients or head offices in Sydney or Canberra can mix it up: workshops on site in the Highlands, build work remote, check-ins over video.
On-site day
See the front of house and the back office. Map how customers move from first contact to repeat purchase.
Written plan
Fixed scope and price. What gets fixed first and why.
Remote build
Set up in your systems, tested with real customers and orders.
Train and hand over
Back on site. Everything documented and owned by you.
Most relevant services in the Southern Highlands
Marketing strategy
A 90-day marketing plan for $6,500, or a fractional CMO from $4,500/month to run it with you.
From $4,500/month
See marketing servicesHubSpot and CRM
One customer database with email marketing, event follow-up and reporting built in. Implementation from $9,500.
From $9,500
See HubSpot servicesGraphic design
Campaign creative, event packs and sales documents that match a premium brand. From $1,500, or a design day at $1,800.
From $1,500
See design servicesAlso available: AI and automation, web development and board and advisory roles. Useful reading: AI agents explained.
Pricing summary
All prices AUD. No GST is added.
- Problem-Solving Session, $650. 90 minutes, on site or remote. Good for one clear problem.
- Systems & Marketing Audit, $4,950. Fixed price, two weeks. The whole picture and a ranked plan.
- 90-day marketing plan, $6,500. A plan your team or agency can execute.
- Half-day workshop, $3,500. Up to 12 people. Popular for leadership teams getting started with AI.
- Partner retainer, $7,500/month. 20 hours a month of senior help across marketing and systems.
See the full pricing page.
Southern Highlands FAQ
Do you come up to Bowral and Moss Vale?
Yes. I book Highlands visits as half or full days so there's time to do proper work. Any travel costs are agreed in the quote upfront.
We already have a marketing agency. Why would we need you?
Agencies are good at producing campaigns. I sit on your side of the table: setting the strategy, briefing the agency, checking the numbers and fixing the systems that tell you whether it's working. Plenty of businesses need both.
Can you connect our booking system to a CRM?
Often, yes, depending on what your booking system allows. Many have APIs or webhooks that let data flow into HubSpot. I'll check what's possible before quoting, and tell you plainly if it isn't.
Will AI make our brand sound generic?
Only if it's set up lazily. I build AI tools around your own tone, examples and rules, and keep a person approving anything customer-facing. The aim is faster first drafts, not bland copy.
Is there a cheaper way to start?
Yes. Book a $650 Problem-Solving Session, or work through the free AI readiness checklist first.
Talk to a consultant who works in the Highlands
A short note about your business and what you want to change is enough. I'll reply within one business day.
Other areas: Wollongong · Shellharbour · Kiama · Nowra and the Shoalhaven · Southern Highlands. See the Illawarra overview.
Tell me what's broken
I read every enquiry myself and reply within one business day.
Got it. Thanks.
I'll be in touch within one business day.