Building systems that make(and save) money(and time)
I'm Reece Conley, a Wollongong-based marketing systems, CRM, AI, reporting, data and design consultant. I connect your CRM, ERP, website and quoting, automate the admin with AI, build the reports leadership trusts and design what your customers see. Senior help, on site in the Illawarra, priced properly.
Solutions I offer
Platforms I work with
Product names are trademarks of their owners. I'm an independent consultant, not a partner of these companies. See the full list
Six systems. One person who joins them up.
Each one has its own page, packages and prices. Most clients start with one and end up connecting two or three.
CRM and HubSpot
Your customer data in one CRM your team actually uses. Design, migration, admin, integrations and custom apps.
From $1,950
See CRM servicesERP and integrations
Products, pricing, stock and quotes flowing between your ERP, CRM, website and quoting tools. No double entry.
From $2,950
See ERP integrationRevenue reporting
One set of numbers leadership trusts. Pipeline, revenue by source and marketing return, without the monthly spreadsheet scramble.
From $1,950
See reportingAI and automation
Agents, workflows and scheduled scripts that take hours of admin out of every week, with a person signing off where it counts.
From $2,500
See AI and automationWeb design and development
Fast WordPress sites and landing pages, connected to your CRM, tracked properly and built to rank in the Illawarra.
From $2,500
See web servicesGraphic design
Catalogues, brochures, sales decks and campaign creative from someone who also knows the strategy behind them.
From $1,500
See design servicesAlso: data clean-up, marketing ops, tracking and SEO, fractional CMO, workshops and board work. See all services.
You've bought the tools. The business still runs on spreadsheets and memory.
- The CRM is half set up. Sales won't use it, so reporting is a guess and marketing can't prove a thing.
- Data gets typed in three times. Quote in one tool, job in another, invoice in a third. Someone always misses a step.
- Everyone's "trying AI". Nobody has a use case, a policy, or clean data to point it at.
- Marketing is busy, not effective. Posts go out. Leads don't come in. Nobody knows what's working.
- You're the bottleneck. Every process lives in your head, so you can't step back.
If two or more of those hit home, the fix isn't another subscription. It's someone senior to design how it should work, build it, and hand it over so it stays working.
Marketing brain. Systems hands.
I've spent my career in the gap between marketing, sales, operations and tech, owning the CRM, the websites, the product data and the automation that ties them together. That's the experience you're buying.
CRM and marketing technology
HubSpot architecture, migration and administration. Lifecycle, lead scoring, segmentation, pipelines and reporting that link spend to revenue.
AdvancedSystems architecture and integration
Map the business, design the data flows, then connect CRM, ERP, website, quoting, phones and project tools with APIs, webhooks and scripts.
StrongAutomation and applied AI
Workflows, scheduled scripts and AI agents built with Claude Code, ChatGPT, Codex and MCP, with human sign-off where it counts.
Strong and growingDigital product management
Websites, CRMs, product configurators and internal tools owned from specification through to delivery.
AdvancedAnalytics, SEO and ads
GA4, Tag Manager, Search Console, technical SEO audits and Google Ads tracking that reports leads, not clicks.
StrongCross-functional problem solving
I translate between developers, designers, engineers, sales, operations and leadership, so projects stop stalling in the gaps.
AdvancedI've done this work across a lot of industries
Regulated, hands-on, product-heavy and service-led. Each one taught me something about how CRMs, quoting and marketing really work when the pressure's on.
See industriesEvery service, from strategy to the plumbing
Most consultants do strategy or delivery. I do both, so the plan actually gets built. Pick one service or join the dots across all of them.
HubSpot & CRM
HubSpot designed around how you sell, migrated cleanly, and extended with custom objects, workflows and apps when the standard setup runs out.
From $9,500
See how it worksSystems & Integration
HubSpot, your ERP, website, quoting and project tools passing data to each other. No double entry, one version of the truth.
From $7,500
See how it worksMarketing Ops & MarTech
Lifecycle, lead scoring, attribution and reporting that link marketing spend to revenue in the CRM.
From $3,500/month
See how it worksData & Database Clean-up
Duplicates gone, fields that mean something, and rules that keep it clean. The base every CRM and AI project needs.
From $4,500
See how it worksAI & Automation
Agents, workflows and automations built with Claude, ChatGPT and Codex that take real hours out of your week.
From $8,500
See how it worksTechnical SEO & Tracking
GA4 and conversion tracking you can trust, technical SEO audits, and ads tracking that reports leads, not just clicks.
From $1,950
See how it worksCustom Apps & Digital Products
Product configurators, quoting tools, portals and internal apps, specified, managed and built with AI-assisted development.
From $15,000
See how it worksMarketing Strategy & Fractional CMO
Senior marketing leadership without a full-time salary. Strategy, campaigns, reporting and a team that knows what to do next.
From $4,500/month
See how it worksWeb Development
Fast WordPress sites, landing pages and hosting set up properly, connected to your CRM and built to rank in the Illawarra.
From $9,500
See how it worksWorkshops & Training
Hands-on half and full day sessions for leadership teams and staff. People leave with something built, not just notes.
From $3,500
See how it worksBoard & Advisory
A board member or advisor who understands marketing, systems and AI, and asks the questions that save money.
From $2,500/month
See how it worksGraphic Design & Catalogues
Product catalogues, brochures, sales decks and campaign creative, produced by someone who also knows the strategy.
From $1,500
See how it worksFour steps. No 60-page strategy deck.
Diagnose
A Problem-Solving Session or a fixed-price audit. I map your tools, data and processes and find where the time and money leak.
Design
A plain-English plan: what to fix, in what order, what it costs, and what you get back. You decide what goes ahead.
Build
I configure, integrate, automate and write the code. HubSpot, custom apps, agents, websites. Fixed scope, fixed price where possible.
Hand over
Training, documentation and a team that can run it. Stay on a retainer if you want a senior hand on the wheel.
Prices on the website. Imagine that.
Senior work, priced like it. You'll know the cost before we start, and you won't get a surprise invoice.
Problem-Solving Session
- Bring your messiest problem
- Written action plan within 48 hours
- Fee credited if you book an audit within 30 days
Systems & Marketing Audit
- Full map of tools, data and processes
- CRM and data health score
- AI opportunities, ranked by return
- Costed 90-day roadmap
Partner retainer
- Fractional CMO or systems lead
- Monthly roadmap and reporting
- Build work included in the hours
See the full rate card including HubSpot, AI builds, web, workshops and board work.
Guides, checklists and workbooks
The same frameworks I use in paid work. Take them, use them, and call me if you want a hand.
Is your business ready for AI?
40 checks across data, systems, people and governance. Get a score in 5 minutes.
Move CRMs without the mess
Every step of a move to HubSpot, from export to go-live.
Find the double handling
Map your tools and price the waste in an afternoon.
Keep your CRM clean
A one-hour monthly routine that keeps your data worth trusting.
How to win with systems
The playbook for small and mid-sized businesses that are drowning in tools, spreadsheets and double handling.
Read the guideGuide - 13 min readEfficiency with AI: a practical guide for business owners
Where AI actually saves time, where it wastes money, and how to run your first pilot in 30 days.
Read the guideGuide - 11 min readAI agents explained: automations, workflows and agents
What the words mean, what each one costs to build and run, and how to pick your first use case.
Read the guideGuide - 12 min readThe CRM data clean-up guide
Duplicates, junk fields and dead contacts. A step-by-step clean-up and the rules that keep it clean.
Read the guideGuide - 12 min readHubSpot implementation: getting it right the first time
The setup decisions that make or break HubSpot, and the mistakes I see in most portals.
Read the guideGuide - 12 min readHubSpot migration: a step-by-step guide
What to move, what to leave behind and how to keep your history intact, plus the checks before go-live.
Read the guideStraight answers
Why are your prices on the website?
Because you should know what you're getting into before you book a call. My rates sit at the senior end of the market. If they're outside your budget, the free guides and checklists are still yours to use.
Do you only work with Illawarra businesses?
No. I'm based in Wollongong and work on site across the Illawarra, Shoalhaven and Southern Highlands. Most systems, CRM and AI work runs fine remotely, so I work with businesses across Australia too.
Are you a HubSpot consultant or a marketing consultant?
Both. HubSpot and CRM is the core: implementation, migration, admin, integrations and custom apps. Around it sit marketing operations, tracking and SEO, AI automation and marketing strategy. The value is one person who understands the commercial goal and can build the system that delivers it.
Do I need HubSpot Enterprise?
Usually not. Most small and mid-sized businesses do well on Starter or Professional. I'll tell you which tier you need based on what you're trying to do, including when a cheaper one will do the job.
What size business do you work with?
Usually 5 to 200 people, owner-led or with a small leadership team, where the tools and processes haven't kept up with growth. I also sit on boards and advise larger organisations on marketing technology and AI.
How do we start?
Book a 90-minute Problem-Solving Session for $650, or go straight to the fixed-price Systems and Marketing Audit for $4,950. Not sure? Send an enquiry and I'll tell you which makes sense.
Do you charge GST?
No. All prices on this site are in Australian dollars and no GST is added. The price you see is the price you pay.